Jipyeong Makgeolli Overseas Sales Up 540% Year-on-Year... Export Destinations Expanded to 15 Countries

Gradual Expansion of Local Distribution Networks
Centered on the United States, Japan, and Australia

Jipyeong Brewery announced on December 30 that it has expanded its makgeolli export destinations from 7 countries to 15 this year, and that its overseas sales have increased by approximately 540% compared to the previous year.

Jipyeong Brewery has expanded its distribution network mainly in key markets such as the United States, Japan, and Australia, while also entering new markets including China, Taiwan, Hong Kong, Canada, Guam, Peru, Mexico, and Italy, bringing its total export destinations to 15 countries. Its main export products are "Jipyeong Fresh" and "Jipyeong Dalbam," which have been developed to suit overseas distribution environments while maintaining the flavors of the domestically sold "Jipyeong Saeng Makgeolli" and "Boni Dalbam." Jipyeong Brewery assembles its product lineup based on the distribution conditions and consumer environments of each country, and is gradually expanding its local distribution networks based on this approach.

Jipyeong Fresh displayed at a local supermarket in Japan. Jipyeong Brewery

Jipyeong Brewery cited its ability to consistently deliver the authentic taste of makgeolli and the brand trust it has built in the domestic market as the main reasons for its export growth. As global interest in K-culture and K-food expands to encompass all aspects of Korean food culture, makgeolli is also gaining recognition overseas as a representative traditional Korean alcoholic beverage. The company analyzed that awareness among consumers in their 20s to 40s, along with exposure through broadcasting and media, has influenced both overseas buyers and local consumers.

A representative from Jipyeong Brewery stated, "This year, we focused on securing our export network and establishing an overseas distribution base by entering local Korean markets abroad. Next year, we plan to strengthen our export product lineup with flavors tailored to local consumers' preferences and increase our market share in major export countries."