LG Electronics Showcases Distinct Competitiveness of Automotive Business in New York and London

'LG On Board' Campaign Video Unveiled on Giant Billboards

On December 28, LG Electronics announced that it had released the 'LG On Board' campaign video on large electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK, to raise awareness of its automotive components business.

LG Electronics unveiled a campaign video on the Times Square electronic billboard in New York, USA, showcasing the differentiated competitiveness of its automotive components business, a core pillar of its B2B operations. LG Electronics

'LG On Board' carries a dual meaning: 'LG's automotive technology is onboard vehicles' and 'LG accompanies customers in their driving experience.'

The campaign video intuitively demonstrates how LG Electronics' diverse automotive solutions, such as in-vehicle infotainment and in-cabin sensing, transform the in-car experience for customers. For example, when a driver yawns and appears tired, the camera detects this and suggests, "You look like you need a break. There is a cafe nearby," while rerouting the navigation to stop at a cafe. The display that previously showed the navigation then switches to the home screen of the webOS content platform for vehicles, where a variety of content can be enjoyed. The scene then transitions seamlessly to a living room TV, emphasizing that the webOS customer experience, which powers 260 million smart TVs worldwide, has now been extended into the vehicle interior.

LG Electronics unveiled a campaign video on the digital billboard at Piccadilly Circus in London, UK, showcasing the differentiated competitiveness of its automotive components business, a core pillar of its B2B operations. LG Electronics

LG Electronics has recently been strengthening its efforts to promote its automotive components business to the general public, including introducing major automotive solutions in easy and entertaining animated content on the social media channels of the VS Business Division, which is responsible for the automotive business.