Offering the Distinctive 'Grand Style' Package for Design Differentiation
KG Mobility (KGM) has officially named its next-generation pickup truck, developed under the project name 'Q300,' as the 'Musso' and released exterior images on December 26.
The Musso serves as the flagship model representing the unified pickup brand launched in January to strengthen KGM's competitiveness in the pickup market. By using the same name for both the model and the brand, KGM has clearly established its brand identity.
Based on KGM’s design philosophy, ‘Powered by Toughness,’ the Musso features a dynamic and robust exterior that embodies an authentic off-road style, further enhancing its original pickup identity. The vehicle is equipped with a bold square-type front bumper and radiator grille, as well as dynamic side character lines and a strong sense of volume.
In particular, the 'Grand Style' package, which offers a differentiated front-end design, is available as an option, providing a wide range of choices suitable for both outdoor adventures and urban driving. The Grand Style emphasizes a luxurious, grand urban look that fits well in the city.
KGM also released a sketch video showcasing the design development process of the Musso, further raising expectations. The video can be viewed on KGM’s official channel.
A KGM representative stated, “The Musso has been designed to accommodate a variety of lifestyles through a design configuration that bridges daily life and outdoor activities. Based on strength and practicality, it will offer customers a convenient and enjoyable driving experience.”
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