Positive Synergy Expected from Trustworthy and Popular Image
On December 26, Lotte Wellfood announced that it has selected former figure skater Kim Yuna as the ambassador for "Premium Ghana."
Kim Yuna has been loved for a long time for her outstanding skills and trustworthy image since her days as an athlete, and even after retirement, she has actively communicated with the public through variety shows and advertisements.
Lotte Wellfood expects that the direction of Ghana Chocolate, which is expanding its presence as a premium dessert based on its popularity as a leading chocolate brand in Korea, will create a positive synergy with Kim Yuna's image.
On December 29, a teaser video for the first advertising campaign featuring Kim Yuna will be released. In this teaser, Kim Yuna herself appears, raising anticipation for a unique collaboration with Premium Ghana. The teaser will be available on major platforms such as TV, YouTube, Instagram, and Netflix, and the full version will be released on January 12.
A Lotte Wellfood representative said, "We are delighted to be able to promote the brand value of Premium Ghana together with our brand ambassador, Kim Yuna," adding, "Premium Ghana will continue to offer a variety of flavorful experiences and launch diverse campaigns to sweeten consumers' daily lives."
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