Transaction Volume Up 219% Year-on-Year
Travelers Show Diverse Nationalities and Age Groups
Interest in "K-Scalp Care" is rising among foreign tourists visiting Korea.
Creatrip, a domestic inbound tourism platform, announced on December 24 that the transaction volume for K-Scalp Care from January to November this year increased by 219% compared to the same period last year.
The Secret Behind K-Scalp Care Captivating Foreigners
In Korea, a customized program is provided in stages, starting with a precise scalp diagnosis, followed by waste removal, nutrient supply, and promotion of blood circulation.
In particular, dedicated care specialists offer personalized care in private spaces, enhancing customer satisfaction. Travelers can also choose themed packages such as private rooms for hijab-wearing customers, vegan or organic concept care, or scalp care in a traditional Hanok house. Thanks to these strategies, the average spending per customer increased by 71% compared to the previous year.
Travelers' Nationalities and Age Groups Are Diverse
The nationalities of travelers using K-Scalp Care are diverse. Tourists from English-speaking countries such as the United States, Canada, Australia, and the United Kingdom accounted for 58% of all bookings. European countries, including France, Germany, Switzerland, Italy, and Spain, made up 19%. By country, the United States had the highest proportion at 37%, making it the single largest group of users. Creatrip explained, "Tourists from dollar-based economies with high purchasing power are making K-Scalp Care an essential part of their trip to Korea."
Notably, the reasons for seeking K-Scalp Care varied by region. European tourists often experienced scalp dryness and problems due to hard water, leading them to choose products aimed at managing scalp troubles. In contrast, North American tourists mainly opted for "skinnification" products, which involve treating the scalp and hair like skin. As skinnification gained popularity on social media platforms such as TikTok, interest in Korean scalp care technology has grown.
The age range of users was also diverse. Those in their 20s accounted for 39%, and those in their 30s made up 36%, meaning people in their 20s and 30s represented 75% of the total.
Areas frequently visited by foreigners were places where related businesses are concentrated and transportation is convenient. The most popular districts were Gangnam-gu in Seoul (26%), followed by Mapo-gu (17%) and Jongno-gu (14%).
Hye Min Lim, CEO of Creatrip, stated, "Just as K-Beauty has captivated the global market, K-Scalp Care is establishing itself as a differentiated wellness content that can only be experienced in Korea." She added, "We will further expand customized services tailored to foreign tourists' preferences and actively develop the wellness tourism market."
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