There has been a major personnel change in the domestic digital marketing industry. Heo Taeheung, who previously led the Performance Business Division at CJ Mezzomedia as Executive Director, has been officially appointed as the new CEO of Mirae PMP, a comprehensive digital marketing agency, effective January 2, 2026.
Heo Taeheung, the newly appointed CEO, has demonstrated outstanding strategic insight and leadership in the digital media sector. During his tenure at CJ Mezzomedia, he successfully led campaigns for major advertisers across various industries-including Nike Korea, L’Oreal Korea, Olive Young, TVING, Webzen, Shilla Duty Free, and Nexon Korea-by providing data-driven and innovative media solutions in a rapidly changing marketing environment. As a result, he was recognized as a top industry expert and received the Minister of Culture, Sports and Tourism Award at the 2024 Korea Advertising Festival.
Mirae PMP is a full-service digital marketing agency specializing in wired and wireless digital advertising and IMC media strategies. Despite the recent challenging advertising market, the company has achieved remarkable growth by delivering strong results in various sectors, including e-commerce and finance.
The industry anticipates that, leveraging his extensive network and innovative capabilities suited for the era of digital transformation (DX), the new CEO will not only enhance Mirae PMP’s existing campaign strategies and performance marketing expertise, but also drive network expansion and new business innovations. This is expected to establish a more powerful and differentiated Future Network, leading the domestic and global digital marketing markets-a pivotal turning point for the company.
A representative from Mirae PMP stated, "CEO Heo Taeheung possesses both a deep understanding of the essence of digital marketing and a forward-looking vision. With this appointment, Mirae PMP will establish an even stronger organizational structure and grow into an innovative company that delivers optimal marketing results for our clients."
Heo Taeheung’s official inauguration date as CEO is January 2, 2026. All eyes are on the next chapter of digital marketing innovation that Mirae PMP will write under his new leadership.
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