From the left, Im Kyungsup, Team Leader of the Engineering Design Division at the Ministry of Trade, Industry and Energy, and Kim Jungwook, CEO of GS Chargebee
The Korea Brand Awards is the only government-sponsored brand-related award ceremony in the country, hosted by the Ministry of Trade, Industry and Energy. The award recognizes companies based on a comprehensive evaluation of not only brand awareness and marketing activities, but also the quality of service experienced by customers, brand credibility, sustainability, innovation capabilities, and the consistency of their operational and management systems. GS Chargebee was honored with this award in recognition of its systematic design and operation of the entire customer experience for charging services, based on its nationwide EV charging infrastructure.
GS Chargebee is leading the market by going beyond simply providing EV charging infrastructure, implementing a service strategy that delivers a consistent customer experience throughout the entire electric vehicle charging process.
From charger installation and operation, to providing information about charging stations and chargers, customer service center support, and handling incidents, every customer touchpoint is managed as part of an integrated brand experience. The company’s core brand principle is to provide a consistent experience throughout the entire customer journey, rather than focusing on individual services or features.
In particular, GS Chargebee prioritizes service stability and operational reliability, building a charging environment where customers can use the service with complete peace of mind at any time. The company continuously improves key operational indicators such as charger uptime, response speed to malfunctions, and customer inquiry response quality. This ongoing accumulation of customer trust and convenience has become a key differentiating factor for the brand.
This brand management strategy connects every aspect of the EV charging service-from charger installation and operation to maintenance and customer support-under a unified operational system, all managed according to the same brand standards. As a result, GS Chargebee has established a structure that builds long-term brand trust through consistent service quality, rather than relying on short-term campaigns or promotional activities.
Meanwhile, GS Chargebee is further enhancing the quality of its brand management by applying Gen AI technology to its work. For example, the company has introduced 'Chargebee Butler for Smart CS,' an LLM-based solution that supports customer service center consultations, reducing repetitive work and enabling more accurate and consistent customer responses.
Kim Jungwook, CEO of GS Chargebee, stated, "In the EV charging service sector, I believe a brand is defined by the sum of the experiences customers actually have, rather than by advertising or brand awareness." He added, "GS Chargebee has always made it a core principle to provide the same standard of experience at every touchpoint, from the charging site to the customer service center and operational systems." He continued, "We will continue to maintain and improve reliable service quality, setting a new standard for EV charging services."
With this award as a milestone, GS Chargebee plans to further strengthen its brand management system centered on customer experience, and to solidify its position as a trusted leading brand in the EV charging industry by delivering stable service quality and consistent experiences.
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