Hwahae Launches Service to Connect K-Beauty Brands with Global Buyers

Hwahae Wholesale: Supporting Everything from Product Sourcing to Order and Delivery

On December 24, Hwahae Global announced that it will officially launch its 'Hwahae Wholesale' service, which supports the overseas expansion of K-beauty brands through a verified global buyer network.

Recently, competition in the K-beauty export market has intensified, especially among well-known brands, and the barriers to entry for overseas distribution channels are gradually increasing. In response, Hwahae has introduced a business-to-business (B2B) exclusive Hwahae Wholesale platform, leveraging 9.8 million real user reviews and rating data to help global buyers easily discover and source K-beauty brands, while providing K-beauty brands with stable export opportunities.

Through this service, brands can connect with global buyers who operate both online and offline stores as well as large retail channels, simply by partnering with Hwahae-without the need for separate logistics or distributor agreements. Brands can also continuously enhance their credibility by utilizing indicators such as reviews, rankings, and awards accumulated on Hwahae.

Going forward, Hwahae plans to further advance the value chain linking overseas marketing and sales for K-beauty brands, enabling competitive next-generation K-beauty brands to achieve tangible results in global markets.

A representative from Hwahae Global stated, "Hwahae is focused on building a structure that enables more effective connections between K-beauty brands and global buyers," adding, "Through Hwahae Wholesale, we will expand opportunities for K-beauty brands in the global market."