Paris Baguette Christmas Cake Featured on Times Square Billboard in the U.S.

A Symbolic Stage Showcasing Global Brand Status
Featured at the Rockefeller Center Tree Lighting and on The Drew Barrymore Show

Paris Baguette's holiday season cake video appeared on the large electronic billboard in Times Square, New York.

SPC Group's Paris Baguette stated on December 24, "We plan to enhance brand credibility and highlight our growth to American and global consumers through the Times Square billboard, where leading global brands compete for exposure." The company added, "We aim to establish Paris Baguette as a leading holiday season brand in the global market as well."

Paris Baguette Christmas cake featured on the New York Times Square electronic billboard. Provided by SPC Group.

The Times Square billboard is regarded as a symbolic stage that showcases the status of global brands, as its content spreads worldwide through media and social networking services (SNS).

This year-end, Paris Baguette carried out various activities in the U.S. market. On December 3 (local time), its new Christmas cake was introduced nationwide in the United States through a live broadcast on NBC during the 'Rockefeller Center Christmas Tree Lighting Ceremony' held in New York. Earlier, on December 1, new holiday season merchandise was released through 'The Drew Barrymore Show,' a CBS talk show hosted by the famous American actress Drew Barrymore.

Since opening its first store in Los Angeles, California in 2005, Paris Baguette has steadily expanded its business and now operates approximately 270 stores in North America. In September, the company began construction of a bakery factory in Texas with a total area of about 28,000 square meters, accelerating its business expansion.

Paris Baguette Christmas cake featured on the New York Times Square electronic billboard. Provided by SPC Group.