Samjin Fish Cake Wins Excellence Award at Korea Brand Awards

Proving Its Status as the Leading K-Fish Cake Brand
with 70 Years of Tradition and Consumer Trust

K-Fish cake brand Samjin Fish Cake has been officially recognized by the government as an outstanding brand.

Samjin Fish Cake (CEO Park Yongjun) received the Excellence Award (Minister of Trade, Industry and Energy Award) at the Korea Brand Awards, hosted by the Ministry of Trade, Industry and Energy and organized by the Industrial Policy Studies (IPS), among others.

Samjin Fish Cake is posing for a commemorative photo after receiving the Excellence Award at the Korea Brand Awards. Provided by Samjin Fish Cake

With this award, Samjin Fish Cake has once again solidified its status as the leading brand representing the domestic fish cake industry.

The Korea Brand Awards is a government honor presented to companies and brands that have contributed to strengthening industrial competitiveness and advancing the national economy through creative and advanced brand management. Winners are selected through a systematic brand value analysis, consumer perception surveys, and expert evaluations to ensure fairness.

Samjin Fish Cake was highly praised for its quality competitiveness rooted in a long tradition and its consumer-focused brand management, earning the honor of the Excellence Award this year.

Industry insiders have noted that this award is an official recognition that Samjin Fish Cake has become an icon representing 'K-Fish Cake,' going beyond being a simple food brand.

Samjin Fish Cake is a traditional company that has maintained quality-oriented management for over 70 years, based on the principles of using high-quality ingredients and a high fish meat content. Starting in Busan, it has grown into a nationwide brand, diversifying its product lineup beyond side dish ingredients to include snacks, gift sets, and HMR (home meal replacement) products. Recently, the company has steadily built consumer trust, ranking first in the processed seafood category in the Brand Power Survey for five consecutive years.

Kim Taeseong, Vice President of Samjin Fish Cake, stated, "Being selected for the Korea Brand Awards is thanks to the consumers who have loved Samjin Fish Cake for so long," and added, "We will do our best to become a brand trusted by customers, based on tradition and quality."

An industry official commented, "This award is a symbolic achievement that demonstrates Samjin Fish Cake has continuously innovated its value and achieved customer satisfaction, even amid changing consumer trends."

Samjin Fish Cake plans to further strengthen its brand competitiveness following this award and accelerate its efforts to expand into the global market.