Focus on Offline Distribution Channels
KleanNara announced on December 23 that its infant care brand, Bosomi, has continued to achieve sales growth in global markets for three consecutive years.
Bosomi first entered the market in 1995 as a baby diaper brand. Over the past 30 years, it has established itself as a leading domestic infant care brand by consistently introducing products tailored to the body shape and skin characteristics of babies.
Bosomi's global success has been attributed to its focus on maintaining direct connections with customers by prioritizing local offline distribution channels, even as online competition intensifies. The company is recognized for strengthening its distribution base and enhancing brand credibility through long-term collaboration with major offline distributors.
Another key factor in its success is the implementation of customized operational strategies tailored to the market conditions of each country. By closely consulting with local partners, Bosomi has been able to monitor changes in consumer environments and demand, reflecting these insights in product offerings and marketing direction to enhance market responsiveness.
The launch of seasonal special editions has also contributed to its achievements. Limited-edition products reflecting seasonal and regional characteristics-such as the Cherry Blossom Edition (March), Summer Edition (July), and Christmas Edition (December)-have been consistently released, delivering brand messages tailored to each local market.
A KleanNara representative stated, "Bosomi has continuously pursued not only product competitiveness but also customized strategies that reflect the unique characteristics of local markets to meet the diverse needs of global consumers. Moving forward, we plan to further expand our business areas and, next year, strengthen Bosomi's competitiveness by launching new premium products that more proactively address consumer needs."
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