Harmony of Veteran Know-how and Digital Skills of Employees in Their 30s
Woori Financial Group's Dongyang Life Insurance has established a generationally balanced leadership structure, appointing both veteran employees in their 40s and 50s and younger employees in their early 30s, in order to strengthen the competitiveness of its sales organization.
Dongyang Life Insurance has created a system that is based on the stable management capabilities of experienced leaders in their 40s and 50s, while also providing opportunities to employees in their early 30s. In particular, the company is opening doors to junior employees with 5 to 10 years of service at headquarters, not simply as a personnel transfer, but as part of an effort to broaden the horizon of its leadership development system.
From mid-November to November 25, Dongyang Life Insurance conducted a public recruitment for sales managers. The company boldly extended opportunities to employees in their early 30s. Although these employees could have continued to build stable careers at headquarters in their existing roles, they chose to take on the challenge of sales management positions for further growth. After completing the training program by the end of this month, they will be assigned to branches in January next year.
The newly selected young sales managers are expected to invigorate the organization by combining the experience and know-how of senior leaders with fresh perspectives and digital-based sales techniques. Furthermore, they are anticipated to have a positive impact on organizational culture by modernizing communication with colleagues and systematizing competency development programs.
The reason Dongyang Life Insurance is accelerating its efforts to broaden the base of leadership is the rapidly changing environment of the insurance industry. The expansion of online touchpoints, increasingly complex product structures, and the advancement of digital sales support systems have created a need for leadership that harmonizes experience with digital literacy within sales organizations. This is why the company has expanded its leadership criteria to focus on competency and expertise.
The industry views Dongyang Life Insurance's strategy as a model for broadening the scope of leadership within sales organizations. An industry official commented, "Dongyang Life Insurance stands out for its attempt to achieve generational harmony by supporting the organization with experienced leaders while also providing opportunities for young talent."
Going forward, Dongyang Life Insurance plans to continue its fair, career- and competency-based leadership development system to ensure leaders of various age groups can leverage their respective strengths.
A company representative stated, "Fostering young sales managers is not a change for a specific generation, but a strategy to broaden the foundation for future growth," adding, "By combining the strengths of different generations, we will respond more swiftly to changes in customers and the market."
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