Hecto Innovation's "RROUND" Reshapes E-Commerce with "Lowest Price Guarantee" Policy

Hecto Innovation, an IT-based information service company, is entering the e-commerce price competition with its platform "RROUND" by introducing a "Lowest Price Guarantee" policy.

According to Hecto Innovation on December 22, RROUND will host a special event called "Santa's Gift Box," where carefully selected products will be sold at the lowest prices for a limited time. During this event, essential items such as bottled water, food, and kitchen supplies will be available at discounts of up to 90% off.

In particular, the Santa's Gift Box event will feature "Santa Special Price" products. If these products are found to be more expensive than identical items sold by the number one e-commerce company in Korea, RROUND will compensate customers with double the price difference in points, further reinforcing trust in their lowest price guarantee.

RROUND is a participatory commerce platform launched by Hecto Innovation in June. Under the slogan "The Price Formula Broken by Challenges," users receive various benefits such as discounts, RROUND lottery entries, and points every time they participate in a challenge.

Hecto Innovation continues to expand tangible benefits for customers by launching diverse challenges within RROUND. Every week, two items such as household goods and electronics are selected, and if the target number of participants is reached, the items are sold at prices even lower than the online lowest price through the "Lowest Price Guaranteed Group Purchase Challenge." This event has been selling out every week and is receiving enthusiastic responses from customers.

Hecto Innovation aims to expand the range of lowest price benefit items and create a new e-commerce platform through price innovation by continuously hosting various customer events, including "Santa's Gift Box" and the "Lowest Price Guaranteed Group Purchase Challenge."

A representative from Hecto Innovation stated, "RROUND is a new participatory commerce platform launched by Hecto Innovation under the concept of 'lowering prices through challenges.' We aim to create a new wave in the entrenched domestic e-commerce landscape through continuous price innovation."