Retailers Move to Attract New Members
Launching New Services Through Strategic Partnerships
As Coupang, the leading e-commerce company in Korea, faces intense scrutiny over a massive personal information leak, its competitors have launched aggressive campaigns to attract new customers. E-commerce companies, in particular, are moving quickly to seize the opportunity.
Lotte Mart and Naver have entered into a strategic partnership to offer Naver Plus Membership subscribers free delivery benefits on Lotte Mart’s online grocery platform, ZETTA. Through this agreement, Naver Plus Membership subscribers can use the ZETTA Pass service, valued at 2,900 won per month, at no additional cost.
ZETTA Pass is a subscription service that provides unlimited free delivery for purchases over 15,000 won. It features a scheduled delivery system that allows customers to select both the delivery day and specific time slots, minimizing the time fresh food is exposed to room temperature.
SSG.com will launch the SSG Seven Club Membership at the beginning of next month, combining a fixed 7% cashback on grocery purchases with benefits from the online video streaming service TVING. This approach is similar to Coupang’s lock-in strategy, which integrates shopping and OTT services to retain customers.
The cashback can also be used at offline stores within the Shinsegae Group, such as Starbucks and Emart. In addition, until the 21st, the company held a “Year-End Grocery Special Sale,” offering selected fresh foods and daily necessities at half price.
Starting from the 19th, Gmarket has introduced a regular weekend promotion called “Weekend Arrival Guarantee” for its Star Delivery service, running every Friday, Saturday, and Sunday. First-time Star Delivery customers are eligible for discounts: Universe Club membership customers receive a 20% discount coupon, while regular members receive a 15% discount coupon. Additionally, a 5% card payment discount is available on selected products.
Offline stores are also joining the competition to attract customers. Emart is piloting a curated zone called “Wow Shop” within its stores, offering more than 1,340 household items for under 5,000 won. By significantly reducing prices in key categories, Emart aims to draw consumers back to physical stores.
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