Rashvan, a leading premium functional underwear brand in South Korea, has attracted significant attention in the men's underwear market with its new 'Nature Eco Windleaf' line. In less than two months since its launch, cumulative sales have reached approximately 140,000 units.
In particular, the product quickly established itself as a hit item, surpassing 100,000 units sold within just one month of release.
Rashvan has built a differentiated competitive edge in the underwear market by offering functional designs optimized for the male body structure.
The newly introduced Nature Eco Windleaf lineup consists of nine different products, featuring a variety of designs and colors to suit both daily life and active occasions. With its comfortable fit and versatility, the line is expanding its consumer base as a daily functional underwear option.
The brand's flagship product line, which showcases its technological prowess, is the 'Luxury Monosolid' series. Monosolid uses Rashvan's proprietary wood-derived material, 'Celluket,' enhanced with vitamin E processing to maximize comfort. Since its launch, it has become a steady seller, achieving cumulative sales of approximately 2.4 billion KRW.
It is especially recognized as underwear that enhances focus during active situations such as golf rounds, making it the line with the highest repurchase rate.
Rashvan holds a total of 14 patented technologies, including the H-separation design reflecting male anatomy, Speed-Up Dry function, and the use of natural materials as core technologies. Based on these innovations, the brand has received official recognition for its technological competitiveness, including performance certification from the Ministry of SMEs and Startups and a Presidential Citation for Venture Promotion Excellence.
The brand is also expanding through collaborations in the sports sector. Rashvan has participated as an official sponsor of the KPGA, hosting the KPGA Winter Tour, and has supported various sports events such as Pohang Steelers, Busan IPark, Changwon LG, and the KNN Environmental Marathon, thereby strengthening its brand identity as 'underwear optimized for movement.'
Rashvan continues to engage in social contribution activities.
For several years, the company has been involved in various charitable initiatives, including donations to the Navy, providing ongoing support to military personnel and local communities. Through these efforts, Rashvan is expanding its value beyond being a commercial brand to one that fulfills its social responsibility.
To date, Rashvan has achieved cumulative sales of 140 billion KRW and sold more than 1.1 million sets.
Leveraging its expertise in fabric development and design accumulated in the men's underwear market, Rashvan is preparing to launch a women's underwear line. The plan is to offer hygienic and comfortable products for female consumers by utilizing the advantages of natural fibers.
The brand is also accelerating its global expansion. Rashvan is increasing its presence among overseas consumers, particularly in the United States and Japan, through major global e-commerce platforms such as Amazon and Rakuten Ichiba. With a multi-faceted marketing strategy spanning both online and offline channels, Rashvan is striving to become a global brand.
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