Global toy brand Palm Pals announced on December 18 that it will launch 10 new lifestyle items made from the same plush fabric material used in its plush dolls.
This new product line is the first attempt by Aurora World, a company specializing in character toys led by CEO Noh Jaeyeon, to expand its flagship brand Palm Pals from a lineup focused on dolls and keyrings into a lifestyle brand.
The 10 newly introduced lifestyle items feature the same plush material used in Palm Pals dolls, offering a soft touch and high-quality finish. They are designed so that consumers can experience the brand’s signature friendly and cozy identity in their everyday lives.
In particular, the designs of popular Palm Pals characters such as Avocado, Tomato, and Peach have been directly applied to the lifestyle items, naturally incorporating each character’s unique expressions, colors, and shapes throughout the products. Through this, Palm Pals strengthens its brand consistency while providing fans with experiences that are both familiar and new.
In terms of product composition, the lineup was created by analyzing the lifestyle of Palm Pals’ main target demographic-teenage consumers-and consists of 10 practical items that are highly useful in daily life, including pouches, crossbody bags, and cushions.
A Palm Pals marketing representative stated, “We plan to continue expanding Palm Pals into a brand that permeates the entire lifestyle of Generation Z with a variety of lifestyle items and content.”
Meanwhile, Palm Pals lifestyle goods will be available for purchase from December 19 at the Palm Pals Smart Store and Toy Plus stores.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
