[Today’s New Product] "Gather, 2030! Taiwan Liquor Tour" ... "Visit Kavalan in Person"

Exclusive 2030 Taiwan Liquor Culture Experience
Visits to Whiskey Distilleries, Beer Breweries, and More

On December 18, Kyowon Tour's Travel Easy announced the launch of a "2030 Exclusive Taiwan Liquor Tour" targeting Millennials & Gen Z. This themed product, designed to appeal to the preferences of younger generations who value unique experiences, aims to capture new demand.

The "Gather, 2030! Taiwan Liquor Tour" was planned in response to the growing popularity of whiskey as a new liquor trend among Millennials & Gen Z who value individuality and personal taste. Taiwan, in particular, is gaining recognition as an emerging whiskey powerhouse and is becoming a must-visit destination for liquor enthusiasts among young people.

The main distinguishing feature of this tour is that it is an "experiential liquor journey," including visits to Taiwanese whiskey and beer distilleries, trendy bars, and specialty liquor stores. The package also offers a premium travel experience with a "no tips, no options, no shopping" policy. Only those in their 20s and 30s can book, with departure dates set for January 30 and February 5 of next year.

Participants will first visit the Kavalan distillery, Taiwan’s premier single malt whiskey brand, where they can experience the whiskey-making process and sample their preferred whiskeys. At the popular "Jim and Dad’s" brewery, guests can enjoy fresh draft beer for free, a favorite among young people.

The itinerary also includes visits to "The Top," a local hotspot offering sweeping views of downtown Taipei, as well as famous cocktail bars and pubs popular on social networking services (SNS).

The tour also excels as a gourmet journey. Guests can taste a variety of dim sum at Din Tai Fung, enjoy clay oven-roasted chicken and hot pot, and sample Taiwan’s signature snacks such as bubble tea and mango shaved ice.

A Kyowon Tour representative said, "This product was developed to meet the needs of people in their 20s and 30s who want to experience local liquor culture in depth, beyond simple sightseeing," adding, "We plan to continue expanding themed products that actively reflect the needs and preferences of younger generations."