Kim Daehyun, the Second Vice Minister of Culture, Sports and Tourism, and Lee Boojin, Chairperson of the Korea Visit Year Committee and CEO of Hotel Shilla, are walking along the Myeong-dong shopping street in Jung-gu, Seoul, on December 17, the opening day of the 2026 Korea Grand Sale.
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![[Photo] Chairperson Lee Boojin Visits Myeong-dong Shopping Street with a Bright Smile](https://cphoto.asiae.co.kr/listimglink/1/2025121713551759693_1765947317.jpg)

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