Ferrari to Equip Next-Generation Models with Samsung Display OLED Panels

Joint Development of Next-Generation OLED Displays

Ferrari announced on December 16 that it has chosen Samsung Display as the supplier of OLED panels for its next-generation vehicle models. The strategy is to accelerate the development of new displays that will realize innovative designs and forms by leveraging Samsung Display's industry-leading OLED technology.

The new panels, featuring ultra-slim bezels, near-perfect black color reproduction, and deep contrast ratios, are expected to enhance the aesthetic value of vehicle interiors while providing a higher level of driving environment.

Ernesto Lasalandra Ferrari, Chief Research and Development Officer. Provided by Ferrari

Ernesto Lasalandra, Chief Research and Development Officer at Ferrari, stated, "Samsung Display's extensive expertise in designing and manufacturing thin and lightweight OLED panels is a clear advantage in advancing the digital environment within Ferrari's next-generation models. In the luxury segment, enhancing the customer experience is paramount, and Samsung's support is essential for the adoption of bespoke, cutting-edge display solutions."

Lasalandra added, "By utilizing Samsung's OLED technology, Ferrari can now offer flexible, customized displays, enabling us to create unique layouts and highly personalized driver and passenger interfaces that elevate both the aesthetics and functionality of our vehicles."

Jinwoo Park, Executive Vice President of Display Business for Europe at Samsung Display, commented, "The technological collaboration between our two companies will be an opportunity to showcase Samsung Display's technological leadership. Both Ferrari's vehicles and brand embody passion, relentless innovation, and the pursuit of excellence, which are values that align closely with those of Samsung Display."

Park further stated, "When two teams striving for the best work together, powerful synergy is created. Through this partnership, we will deliver exceptional value to consumers and further solidify our position as a leader in next-generation display innovation."

Jinwoo Park, Executive Vice President of Display Business for EMEA at Samsung Display. Provided by Samsung Display

In the global automotive market, digitalization, user experience (UX), and premium branding have emerged as essential challenges. In particular, in the luxury segment, providing an immersive and perfectly tailored customer experience is becoming increasingly important.

Park emphasized, "Automobiles are evolving beyond mere transportation into autonomous and dynamic spaces, ranging from mobile offices to immersive living environments. At the center of this evolution is the display. Ferrari and Samsung Display both recognize the need for a new level of differentiation that goes beyond traditional automotive displays."

Finally, he expressed his ambition by saying, "By combining Ferrari's bold vision with Samsung Display's cutting-edge technology, we will usher in a new era of in-vehicle experiences and inspire customers with new and exciting possibilities."