Prime Location at the Heart of the "Golden Street" with an Average Daily Foot Traffic of 97,172
Securing Stable Demand from 608 Households through the "Hillstate Dongjak Signature" Complex Commercial Space
As the government continues to enforce regulations targeting the housing market, investors are rapidly shifting their focus to commercial spaces within residential complexes in Seoul. In particular, there is growing interest in gateway commercial districts, which offer abundant foot traffic and stable demand, making them ideal for steady rental operations.
A gateway commercial district refers to a business area located at key points connected to transportation hubs such as subway stations or bus stops. These areas are advantageous for attracting a consumer base due to the natural flow of foot traffic, and they make it easier to convert transient visitors into regular customers thanks to their accessibility and high visibility. The abundance of pedestrian traffic also contributes to increased sales, making gateway commercial districts highly desirable for both landlords and tenants.
The Sanggye-dong area in Dongjak-gu, Seoul, is a prime example. The 800-meter stretch between Jangseungbaegi Station and Sangdo Station on Subway Line 7 is a thriving commercial district with a constant flow of people moving between the subway stations and nearby residential complexes.
In fact, Jangseungbaegi Station and Sangdo Station serve as key routes connecting major business districts and see heavy daily usage. According to the Small Business 365 Commercial District Analysis System, Sangdo 2-dong, where this area is located, boasts an average daily floating population of approximately 97,172 people and a residential population of about 26,994.
Against this backdrop, a branded commercial facility with a reasonable sale price will be released this month in a prime location within the Sangdo-dong gateway commercial district.
This facility, called "Hills Avenue Dongjak Signature," will be supplied as the commercial space within the "Hillstate Dongjak Signature" residential complex in Sangdo-dong, Dongjak-gu, Seoul. Located at the heart of the gateway commercial district connecting Jangseungbaegi Station and Sangdo Station, it is expected to attract significant investor interest, as it can also secure a stable customer base from the 608 apartment households in the complex.
"Hills Avenue Dongjak Signature," offered as a commercial space within the complex, is surrounded by major amenities that attract a diverse range of visitors, including Jangseungbaegi Station and Sangdo Station on Subway Line 7, Dongjak District Office, Dongjak Public Health Center, Dongjak Library, and Sangdo Traditional Market. This ensures a steady flow of foot traffic across various age groups.
Additionally, large-scale residential complexes such as "Brownstone Sangdo," "Sangdo-dong Hyosung Harrington Place," "Sindonga River Park," and "E-Pyunhansesang Sangdo Nobility"-amounting to approximately 3,800 households-are being developed in the vicinity, further boosting potential demand from local residents.
Once the Noryangjin Redevelopment Promotion District (about 9,000 households, New Town), which is currently accelerating its development, is completed, and the Seobu Line light rail connects to Jangseungbaegi Station (targeted for opening in 2028), the area's catchment population and foot traffic are expected to increase even further.
The fact that this commercial facility is being developed under the highly preferred Hyundai Hillstate brand is another advantage. Investors can expect not only construction stability from Hyundai Engineering & Construction but also the added value of a premium brand. Distinctive design elements, such as a stylish exterior and thoughtfully curated spaces, will further differentiate the facility, positioning it as a new landmark in the area.
Recommended business types include convenience stores, cafes, bakeries, and pharmacies-essential services frequently used by residents-as well as hospitals (such as pediatrics and internal medicine), educational institutes, and beauty salons that can attract a wide range of customers. This will maximize convenience for residents and ensure operational stability for both tenants and landlords.
Meanwhile, to help investors better understand the opportunity, a business briefing session for the "Hills Avenue Dongjak Signature" commercial facility will be held at the promotional center at 2 p.m. on Wednesday, the 17th. The promotional center is located in front of Exit 5 of Jangseungbaegi Station on Subway Line 7. For more details, please visit the official website.
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