SBI Savings Bank Obtains New "Consumer-Centered Management Certification"

On December 15, SBI Savings Bank announced that it had obtained new Consumer-Centered Management (CCM) certification at the "2025 Consumer-Centered Management Excellence Award and Certificate Presentation Ceremony" held on the 12th.

The Consumer-Centered Management certification is a nationally recognized system operated by the Korea Consumer Agency and certified by the Fair Trade Commission. It evaluates whether a company structures all of its management activities from the consumer's perspective and continuously improves them.

SBI Savings Bank obtained the Consumer-Centered Management (CCM) certification on the 12th. Representatives of SBI Savings Bank are posing for a commemorative photo. Photo by SBI Savings Bank

SBI Savings Bank's acquisition of CCM certification is the result of eight months of effort since the launch of a task force to strengthen consumer-centered management in April.

SBI Savings Bank has worked to strengthen its internal system for quickly sharing and managing consumer-related issues under the leadership of the CEO and to establish an organizational culture that prioritizes the consumer perspective at every stage of its work.

By sharing the core values of consumer-centered management with all employees, the company has continuously expanded policies that consumers can tangibly experience, including: ▲ improving customer service through the opening of the Customer Experience Center (CX Center), ▲ expanding access to financial services by providing sign language consultation services, ▲ accepting the industry's top-level interest rate reduction requests, and ▲ strengthening consumer education and financial fraud prevention.

A representative of SBI Savings Bank said, "This CCM certification is an objective recognition of our efforts to internalize consumer-centered thinking throughout the organization," adding, "We will continue to pursue various improvement activities to protect the rights and interests of financial consumers and provide a positive customer experience."