KB Securities announced on December 15 that it will hold a total of two "2026 Wealth Habit Diary Events" to make 2026 the inaugural year for systematic asset management for its customers.
This event is designed to help customers naturally develop asset management habits in their daily lives, and will provide a limited-edition diary kit produced in collaboration with the specialty brand Camel Coffee.
KB Securities has previously pursued a variety of strategies, including: ▲ services that are easy for novice investors to use, ▲ personalized content offerings, and ▲ expansion of MyData-based personalized services. This event is an extension of those efforts, carrying the message that "record-keeping" is the starting point of asset management for customers.
The diary kit includes not only scheduling features but also dedicated sections for saving lump sums, bucket lists, and year-end asset reviews, so it serves as a practical "asset management assistant" rather than a simple souvenir. This reflects KB Securities' brand philosophy, which emphasizes "joyful investing" and "the value of sustainable growth."
The first event targets young customers who are making their first investment (born between 2007 and 1985). The first 5,000 customers to set their investment goals for the new year will receive a diary. This event, which signifies the start of the "Joyful Asset Growth Project" with KB Securities, is open to customers who open their first stock trading account online. The event period runs from December 8, 2025, to January 9, 2026.
The second event is for KB Securities customers who have not yet subscribed to MyData. Among those who meet the event requirements (MyData subscription, consent to marketing use, and linking a recommended institution), 5,000 customers will be selected by lottery to receive a diary and a 10,000 won overseas stock coupon. This event, which aims to make 2026 "the year of planned asset management" with KB Securities MyData, will run from December 15, 2025, to January 9, 2026.
Son Heejae, Head of Digital Business Group at KB Securities, said, "In a market environment with increasing volatility, we created this practical diary kit to help customers establish asset management routines," adding, "As a 'partner in asset growth,' KB Securities will continue to expand personalized services, content, and MyData-based solutions."
Participation in the event is required, and detailed information can be found through KB Securities' main MTS, 'KB M-able (Mable),' or by contacting the customer center.
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