Comprehensive Evaluation of Fair Trade Compliance and Win-Win Cooperation with Franchisees
Lotteria, Bonjuk & Bibimbap Caf?, Won Halmoni Bossam among Selected Franchises
Seoul City to Support Capacity Building through Promotion, Education, and Consulting
The Seoul Metropolitan Government has selected eight franchise headquarters that have taken the lead in win-win cooperation with franchise stores as "Seoul-Type Win-Win Franchises." The selected franchise headquarters will be provided with various incentives, including advertising, labor and accounting consulting, and more.
According to the Seoul Metropolitan Government on December 15, this year's selected franchise headquarters are as follows: Lotteria (Lotte GRS), Bonjuk & Bibimbap Caf? (BonIF), Won Halmoni Bossam & Jokbal (One & One), Lian Hair (MiChangJo), The Cafe (Eland Eats), Gamachi Chicken (TGY), Goban Restaurant (Goban Holdings), and Yukhoe Ya Moon Salmon (Seoyoung F&B), totaling eight companies.
On the 15th, the Seoul Metropolitan Government selected eight franchise headquarters that have taken the lead in win-win cooperation with franchise stores as "Seoul-Type Win-Win Franchises." Yonhap News
Introduced for the first time this year, the "Seoul-Type Win-Win Franchise" system aims to establish fair relationships between headquarters and franchisees and to spread a culture of mutual growth. It is significant as a starting point for expanding voluntary efforts for mutual growth and exemplary management practices across the industry.
Before implementing the system, the Seoul Metropolitan Government established evaluation criteria in four areas: compliance with the Fair Trade Act by franchise headquarters, sustainability of the franchise business, efforts for communication and cooperation with franchisees, and connection to the local economy. A total of 24 companies applied for the program, and after the first round of document review and a second round of on-site evaluation, eight companies were finally selected.
The selected franchise headquarters have implemented practical win-win measures to ease the management burden on franchisees, such as alleviating cost burdens, improving communication, and establishing operational support systems. In addition to measures like waiving penalties for early contract termination and providing 50% support for signboard costs for stores operating for over 10 years, they also supported struggling franchises with delivery fees and food ingredients.
The Seoul Metropolitan Government awarded the certified franchise headquarters with the "Excellent Win-Win Franchise" prize and certification plaques. For affiliated franchisees, the city will support programs to strengthen store management capabilities, including promotional support, consulting, and educational programs. Kim Taekyun, First Vice Mayor for Administrative Affairs, stated, "The selected franchise headquarters have set an example of growing together through win-win cooperation with franchise business owners. We will actively support the spread of such win-win cases throughout the franchise industry."
Meanwhile, the "Seoul-Type Win-Win Franchise" award ceremony was held that morning in the main conference room of Seoul City Hall. Vice Mayor Kim personally presented the certification plaques and certificates and shared outstanding win-win cases from the selected franchise headquarters.
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