Exclusive Free Service for SocialBiz Customers
Delivering Diverse Information and Content to Followers
Providing Essential Features for Operation and Management
NHN Data announced on December 8 that it has launched the new 'SocialBiz Link' service, expanding the Instagram marketing features of SocialBiz.
SocialBiz is a marketing solution developed in collaboration with Meta, designed to deliver optimal results in the era of hyper-personalized marketing. The newly launched SocialBiz Link is a free, exclusive service for SocialBiz customers that integrates content, web pages, and external channel links into a single web space, allowing them to be shared via one link. By adding a SocialBiz Link to their Instagram profile, users can provide followers with a wider variety of information and content.
Unlike PC-based homepages that require web development expertise, SocialBiz Link is based on a mobile UI, allowing users to easily and conveniently highlight specific content such as promotions or events at particular times. In addition, customers can include links to various SNS channels or news links they operate outside Instagram in their SocialBiz Link.
For example, a mukbang (broadcasts featuring eating scenes) influencer can use SocialBiz Link to display promotional content and advertising links for restaurants or food products they have recently been sponsored by. They can also post a YouTube link to the full mukbang video, thereby expanding content exposure and attracting additional followers.
SocialBiz Link also provides three tabs-Page, Design, and Analytics-each offering core features essential for operation and management in a simple and intuitive manner. In the Page tab, users can freely configure their page by selecting desired blocks such as 'SNS icons,' 'general links,' 'text,' 'images,' 'calendar,' 'video,' and 'block dividers.' The Design tab offers features such as 'profile image,' 'general link button color,' 'background color,' and 'theme,' enabling customers to naturally express their intended brand tone. Through the Analytics tab, users can measure marketing effectiveness by analyzing 'page views,' 'number of sessions,' and 'click events.'
Additionally, the link address can be changed once every 30 days, and since the service provider's watermark is not displayed, brands can fully maintain their image-an advantage that distinguishes SocialBiz Link from competing services. Lee Jinsoo, CEO of NHN Data, stated, "We will continue to introduce more diverse features to SocialBiz so that it can evolve into an all-in-one marketing platform specialized for Instagram, satisfying all our customers."
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