SAMG Entertainment is launching an integrated brand called 'The Tiny Ping' that encompasses the entire IP. The photo shows a bird's-eye view of the offline store 'The Tiny Ping.' Provided by SAMG Entertainment.
Global IP content company SAMG Entertainment (CEO Kim Suhoon, hereafter SAMG Entertainment) announced on December 5 that it will officially launch an integrated brand, 'THE TEENIEPING' (hereafter 'The Teenieping'), that encompasses its entire IP portfolio. This project is significant as it marks the first step in moving away from an animation-centric structure to a unified brand system.
The newly unveiled brand 'The Teenieping' has been redefined as a concept that unites all content-including the animation 'Catch! Teenieping,' 'Baby Teenieping,' 'Hachuping Animal Series,' and 'Hachuro Life'-as well as figures, dolls, playsets, action toys, and all IP and product lines under a single identity.
SAMG Entertainment plans to operate the integrated brand 'The Teenieping' as an online and offline platform to strengthen touchpoints with its fandom and accelerate IP expansion. The company will rebrand its online shopping mall as 'The Teenieping' and introduce its first offline brand store. As character-based self-expression grows across fashion, beauty, and lifestyle sectors, SAMG Entertainment aims to connect its IP universe to real-life experiences through 'The Teenieping,' thereby increasing brand loyalty and the time consumers spend engaging with its IP.
The offline store 'The Teenieping' is designed as a space where visitors can directly experience the direction of the integrated brand. It features interactive content for creating personalized 'My Ping' characters, photo zones visualizing emotional and fantasy elements, and a merchandise zone selling a variety of goods. The store focuses on intuitively conveying the emotional values that the brand aspires to represent.
Experts attribute the rise of Teenieping to the Gen Z generation's preference for "harmless content." Its non-provocative storytelling and emotion-driven characters have expanded its fanbase beyond children to include women in their teens and twenties, as well as adult fans. In particular, the film 'Love's Hachuping' attracted 1.24 million viewers, establishing itself as an icon of love and further fueling the brand's growth. This emotion-based consumption trend is strengthening the movement toward experiencing characters rather than merely purchasing products, thereby increasing the importance of offline spaces.
The offline store 'The Teenieping' will open within the year at S Factory in Seongsu-dong, Seoul. A SAMG Entertainment representative said, "With The Teenieping, we will strengthen our integrated brand strategy so that fans can naturally encounter SAMG Entertainment IP in their daily lives through various channels, including offline spaces. This offline store, operated as a rental retail shop, is expected to secure touchpoints with the 10s and 30s demographic and foreign visitors to Seongsu, while also contributing to the company's stable revenue generation."
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