I'mweb Hosts Brand Growth Meetup "Impacton 25"

Sharing Practical Insights from Industry Experts

I'mweb announced on December 2 that it held the brand growth meetup "Impacton 25" on the 27th of last month.

Impacton was organized for the first time this year to help brands address growth challenges in the rapidly changing e-commerce environment. The event, held at the I'mweb headquarters lounge in Gangnam-gu, Seoul, was attended by brand operators and marketers.

Participants are discussing at the brand growth meetup "Impacton 25" held on the 27th of last month. I’mweb

This year's theme was "performance marketing," chosen to address the issue of customer acquisition-a challenge brands face at the early stages of operation. I'mweb structured the event with an "Insight Session" focused on the latest trends and strategies in brand management, a "Brand Session" where brands shared real-world experiences and know-how, and a "Networking Session" for participants to connect and exchange ideas.

During the Insight Session, Oh Yongho, former Chief Marketing Officer with extensive experience in the IT and commerce sectors, spoke as a guest lecturer and introduced goal-setting and advertising structure design strategies that early-stage brands should consider when starting performance marketing. In the second Brand Session, Kim Jugyu, CEO of Likethis, presented a brand management perspective that involves reading situations and customers through product planning, brand experience, and marketing timing. The final Networking Session provided an open forum for attendees to freely share their brand management experiences and challenges.

An I'mweb representative stated, "I'mweb will continue to create opportunities for brands to share their experiences and strengthen our role as a practical partner in brand growth."