All-Black Look at Son’s Navy Commissioning Ceremony Draws Attention
Wearing Celine Coat, Saint Laurent Sunglasses, and More
The 'Michael Rider' coat by Celine worn by Se-ryung Lim, Vice Chairwoman of Daesang Group, during the Navy officer commissioning ceremony. Yonhap News Agency · Celine
The "all-black" fashion style worn by Lim Se-ryeong, Vice Chairwoman of Daesang Group, at her son Jiho Lee's (24) Navy officer commissioning ceremony has become a hot topic.
According to industry sources on December 1, Vice Chairwoman Lim attended the 139th Navy and Marine Corps Officer Candidate Graduation and Commissioning Ceremony held on November 28 at the Korea Naval Academy in Jinhae-gu, Changwon-si, Gyeongnam. On that day, she drew attention with her "all-black" style, pairing a long black coat, black sunglasses, and a black tote bag.
Spotlight on Lim Se-ryeong's All-Black Fashion, Sold-Out Frenzy
Vice Chairwoman Lim's coat has been identified as the "Michael Rider" coat, a new product from the French luxury brand Celine's 2026 Spring/Summer collection. The official retail price has not yet been released.
The sunglasses are the SL 782 model from French luxury brand Saint Laurent, known for its smooth, curved lines. The price currently ranges from 400,000 to 600,000 won, but the product is already sold out on major platforms.
The bag Vice Chairwoman Lim carried is the "Agnes" tote bag, a signature line from American brand The Row, and is priced at approximately 6.4 to 7.4 million won. The Row is a minimalist luxury brand launched by Mary-Kate Olsen and Ashley Olsen. The brand officially entered the Korean market by opening its first store at Shinsegae Department Store in Gangnam.
The 139th Navy and Marine Corps Officer Candidate Graduation and Commissioning Ceremony was held on the 28th of last month at the Navy Academy parade ground in Jinhae-gu, Changwon-si, Gyeongnam. Attending the commissioning ceremony of Jiho Lee, eldest son of Samsung Electronics Chairman Lee Jae-yong, were Chairman Lee himself, Hong Ra-hee, Honorary Director of the Samsung Museum of Art Leeum, Lee Seo-hyun, President of Samsung C&T Corporation, and Lim Se-ryeong, Vice Chairman of Daesang Holdings. Defense Media Agency YouTube
"Where Is That Coat From?"... Online Inquiries Flood In
After photos of Vice Chairwoman Lim at the commissioning ceremony were released, various online communities and social media platforms were flooded with comments such as, "Where is that coat from? It looks so luxurious," "Does anyone know what brand Lim Se-ryeong's sunglasses are?" "Does anyone know the coat brand? The clean design is beautiful," "I want to know what bag she's carrying," and "It looks truly high-end," further fueling public interest.
This is not the first time Vice Chairwoman Lim's fashion has attracted attention. Earlier this year, after the release of Netflix's "Squid Game 2," she was spotted vacationing with actor Lee Jungjae, making headlines for her U-shaped backline swimsuit and jumpsuit style. In 2022, she also drew attention when she attended the Chanel 2022 Fall Couture Fashion Show in Paris with her daughter Wonju Lee, wearing a purple cotton jacket from the Chanel 2022 Spring/Summer ready-to-wear collection, priced at approximately 8.1 million won.
Vice Chairman Lim (right) and his daughter Wonju Lee attending the Chanel 2022 Fall Couture Fashion Show. Online community
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