Launched in Two Flavors: Original and Rose
Samyang Foods announced on November 26 that it has launched new two-serving pouch versions of its Buldak Napjak Dangmyeon in "Original" and "Rose" flavors, expanding its lineup in the convenience meal category.
The Buldak Napjak Dangmyeon series has steadily gained popularity for its chewy and bouncy flat noodles and the signature umami-spicy flavor of Buldak. The lineup has been consistently expanded to include three flavors: Rose, Original, and Carbo.
The newly launched pouch products come in two varieties: the fiery "Original" and the creamy "Rose," which combines Buldak, chili, and cream for a rich flavor. Unlike the previous cup versions, these products are designed for pan-cooking, allowing consumers to add a variety of extra ingredients according to their preferences.
The cooking process is also simple. There is no need to soak the noodles separately; just rinse them lightly in cold water, then boil with water and sauce for about three minutes, and finish by adding the included seasoning powder. By adding toppings such as Vienna sausage, bacon, or cheese, consumers can easily enjoy a meal on par with what is served at specialty restaurants.
The products are currently available at Emart, Emart Mall, and Emart Everyday, and starting in February next year, they will be gradually introduced to online stores such as Naver Store and small to mid-sized supermarkets.
A Samyang Foods representative stated, "With this new pouch-type product, which enhances the versatility of Buldak Napjak Dangmyeon, we plan to diversify our sales channels so that more consumers can experience the appeal of the Buldak brand." The representative added, "We will continue to expand our innovative convenience meal portfolio as a company leading global food culture trends."
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