First Floor of Jamsil Le-El Shopping Center Chosen by Major Brands, Tenant Requests Continue

The first floor of the Jamsil Le-El Shopping Center has recently been highlighted for its increasing value, as negotiations continue with major franchise brands such as Starbucks (planned), Paul Bassett (planned), Paris Baguette (planned), Emart24 (planned), and OLENS. Investor interest is also steadily rising.

The rapid progress in tenant negotiations is attributed to the shopping center's direct connection to Jamsil Station, its location at the heart of the Jamsil Tourist Special Zone, and its highly symbolic corner position facing the Songpa-gu Office intersection-all conditions most favored by franchise headquarters. In particular, its position at the center of a major commercial district that includes the Bangi-dong Food Alley, Seokchon Lake, and the area stretching from Lotte World to Olympic Park is why brands evaluate it as "one of Seoul's top-tier commercial districts in terms of attracting foot traffic."

Additionally, a large LED display scheduled to be installed on the front of the Jamsil Le-El Shopping Center is expected to attract the attention of tourists, office workers, and local consumers alike, both day and night. An industry representative commented, "LED frontage exposure of this scale is rare even in the Gangnam area," adding, "For franchise brands, it offers a strong commercial premium that also reduces advertising costs."

The Jamsil Le-El Shopping Center secures a stable base demand with 1,865 households within the complex, 2,678 households at the nearby Jamsil Raemian I-Park, and 6,864 households at Park Rio, totaling over 12,000 households in its immediate vicinity. According to Seoul Metro data, Jamsil Station recorded an average of 156,177 daily passengers in 2024, ranking first in Seoul for floating population. This demand base is a decisive factor in attracting not only franchises but also general investors.

Real estate experts analyze that "the first floor of the Jamsil Le-El Shopping Center already receives numerous requests from brands to move in, so the risk of vacancies is low and rental stability is high." In fact, according to a shopping center representative, there have been cases where several franchises inquired about the same first-floor space simultaneously, leading to the investor market's assessment that "location proves everything."

The Jamsil Le-El Shopping Center promotional center is currently operating across from Songpa-gu Office, and as the move-in date approaches in January 2026, investment inquiries are steadily increasing. An industry representative emphasized, "A shopping center where franchise brands are the first to request space will maintain its value solidly over time," adding, "The first floor of the Jamsil Le-El Shopping Center is a prime example of this."