Hyungji I&C Opens Exclusive 'YEZAC' Pop-Up Store at Hyundai Department Store Pangyo Branch

Hyungji I&C (CEO Choi Hyewon) announced on the 24th that it has been operating an exclusive pop-up store for the men's shirt brand "YEZAC" at Hyundai Department Store Pangyo Branch for two weeks starting from the 21st.

This pop-up store is designed as a space where customers can experience the brand’s scalability and sense of style, featuring not only dress shirts but also a variety of innerwear items such as casual shirts, knits, and pants.

YEZAC is highlighting through its "Life Shirt" campaign with ambassador Kim Changok that shirts are more than just clothing-they serve as a medium to express a man's life and attitude. At the pop-up store, the brand also plans to present a sophisticated and relaxed lifestyle for middle-aged men through outfits that embody Kim Changok's philosophy.

A YEZAC representative stated, "This pop-up store is a venue where customers can experience the brand’s philosophy and sensibility firsthand, beyond just product sales," adding, "By expanding our product lineup, we aim to offer customers a richer variety of styles."

Hyungji I&C plans to strengthen the brand’s value in premium distribution channels through this pop-up store and accelerate efforts to maximize performance so that the recent upward trend in sales continues into the fourth quarter.