Tetra Pak Korea Launches Custom-Designed Paper Pack Bottled Water 'Polestar Water' in Partnership with Polestar Korea

Collaboration Between Swedish Brands for Sustainability in Action
Minimalist Scandinavian Design Applied

Custom Design Paper Pack Bottled Water 'Polstar Water'

Tetra Pak Korea, a global leader in food pre-processing and packaging solutions, announced that it is launching 'Polstar Water,' a custom-designed paper pack bottled water, in partnership with Polestar Korea, the Swedish premium electric vehicle brand. This marks the first time such a product has been introduced in the domestic automotive industry.

This collaboration was conceived to deliver the sustainable philosophies of the two Sweden-based companies to Korean consumers through their products. Tetra Pak and Polestar have consistently worked to protect people and the planet and to create a sustainable future. 'Polstar Water' is a project carried out by both companies in Korea as part of these ongoing efforts.

The newly launched bottled water utilizes 'Gipeunmul' by iN Nature Dream, which is packaged with Tetra Pak's paper-based packaging material. Gipeunmul is characterized by its use of deep ocean water sourced from depths below 600 meters, resulting in a product rich in various minerals.

'Polstar Water' is based on this product and features minimal product label printing and a minimalist Scandinavian design. The entire package is composed in white tones, eliminating unnecessary decorations to highlight the purity and sustainability of the water itself. On the side of the product, a message reflecting Polestar's commitment to sustainability and a QR code are included, allowing consumers to directly access information about the brand's responsible initiatives.

This newly custom-designed 'Polstar Water' will be available starting in December at Polestar spaces nationwide, as well as at test drive events and brand events.

Niels Hougaard, President of Tetra Pak Korea, stated, "This collaboration with Polestar is a case that demonstrates the real potential for a shift to sustainable materials in the automotive industry, based on a shared philosophical foundation between Swedish brands. Tetra Pak will continue to realize the value of resource circulation across various industries through leading packaging solutions and will expand cooperation to help brands turn sustainability into concrete actions."