The "2025 Jangsu Mountain Leisure Camping Festival," in which Snowline Co., Ltd. participated, was held over three days and two nights from November 14 to 16, 2025, at the Banghwa-dong Natural Recreation Forest in Jangsu County, North Jeolla Province, and concluded successfully.
This event, hosted by Jangsu County and organized by the Korea Outdoor Sports Industry Association, was promoted as part of the Ministry of Land, Infrastructure and Transport's public-private partnership regional coexistence project, the "K-Chamonix Jangsu County Development Project." The event was supported by the Ministry of Land, Infrastructure and Transport and the North Jeolla Provincial Government, with Snowline participating as a partner company.
Approximately 400 campers from across the country joined the festival, enjoying a variety of programs amidst the autumnal forest atmosphere. Snowline incorporated its operational expertise from hosting three previous camping festivals into this event, earning praise for seamlessly integrating its brand’s festival planning experience with Jangsu County’s natural and local content.
Participants were able to choose their preferred camping style among the auto-camping zone, deck zone, and fully equipped "easy camping" zone, and enjoyed a diverse range of activities including trekking, Jangsu tours, unique performances, and complimentary tastings.
The welcome gifts provided upon check-in combined practicality and local character. In addition to camping essentials such as Snowline reusable bags and Warm Air heaters, the gifts included local specialties such as Jangsu Hanwoo beef, apple juice, omija wine, and regional gift certificates, greatly enhancing participant satisfaction.
During the lucky draw event, a total of 50 participants won premium outdoor equipment from Snowline worth approximately 10 million won, including the Saturn 2 Room Tent (DX), Miracle Screen Tent, Shelter Dome 4P, Mier Twin Peak, Inuit 1300, and Party LED Lantern, further energizing the festival atmosphere.
The participant experience programs also received high marks. The stamp mission trekking, which utilized the forest trails of Banghwa-dong Natural Recreation Forest, was especially popular among families. The "Jangsu City Tour" regional shuttle program, connecting Nuri Park, Nongae Shrine, and the Jangsu Five-Day Market, allowed participants to experience both local tourism and traditional markets. Notably, participants who presented receipts from purchases at the market were eligible for prize entries, which was praised for naturally encouraging local consumption.
In addition, the festival featured an evening performance by a top-tier domestic mime performance team, a message-driven show by the ESG environmental arts group "Sound Circus," and food booths offering Paldo Foods galbitang, Wiki Smile tteokbokki & fried fish cakes, coffee, and bungeoppang. These elements enriched the event, establishing it as an experiential festival that connects the region, brands, and people beyond simple camping.
A Snowline representative stated, "We are honored to have successfully hosted a festival that embodies both regional character and practicality through our collaboration with Jangsu County," adding, "We plan to continue presenting unique outdoor festivals that encompass the nature and culture of various regions."
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