Yellow Balloon's stock price is showing strong performance. This appears to be due to expectations that the company, as a domestic travel agency, could benefit from the escalating tensions between China and Japan.
As of 10:23 a.m. on November 18, Yellow Balloon's stock price had risen by 12.4% from the previous day, reaching 5,640 won.
After Japanese Prime Minister Sanae Takaichi made remarks about a possible intervention in Taiwan during a crisis, the Chinese government issued a travel advisory on November 14, urging its citizens to avoid traveling to Japan for the time being. On November 16, China's Ministry of Culture and Tourism also recommended avoiding visits to Japan.
The stock price appears to have responded to growing expectations that demand from Chinese travelers, who consider Japan their top travel destination, may shift to South Korea.
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