Introduction of Three Types of AI Agents
Boosting Marketing Efficiency
Artificial intelligence (AI) software company Appier announced on the 17th that it had successfully concluded its participation in the international game exhibition "G-Star 2025," recently held at BEXCO in Busan. Appier has strengthened its presence in the gaming industry by visiting G-Star every year to identify the needs of domestic and international game developers and publishers, and by providing AI-based solutions tailored to those needs.
At this year’s G-Star, Appier operated a booth in the B2B section and presented an integrated strategy encompassing performance, creative, and data analytics under the theme of "Achieving Real Growth Through AI." On the 14th, the company hosted a special session that brought together game marketing experts.
This session, titled "Smarter Metrics, Powerful Creatives, and Real Growth," was moderated by Lee Bohyuk, Head of Ad Solution Sales at Appier Korea. Winnie Wen, Head of User Acquisition (UA) at Studio Jam City, and Nam Seongpil, CEO of AB180, participated as panelists, sharing insights on global UA strategies and market trends.
During G-Star, Appier introduced three types of AI agents within its Ad Cloud solution, showcasing AI-based solutions that enhance marketing efficiency in the gaming industry.
The Coding Agent creates "playable ads" and "interactive videos" that reflect the game play experience, increasing user engagement and installation conversion rates. The Director Agent combines large language models (LLMs) with generative AI to rapidly and efficiently produce advertising creatives for game marketing. Additionally, the ROI Agent analyzes causal relationships among various ad formats, creative types, and placements, enabling game marketers to precisely measure and optimize campaign performance.
Lee Bohyuk stated, "G-Star is the best place to closely observe industry changes and technology trends," adding, "Based on Appier’s AI technology, marketing expertise, and insights into the gaming industry, we will continue to help game companies respond flexibly to market changes and achieve sustainable, real growth in both domestic and international markets."
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