Successful Participation in Tokyo XR Fair
Experience Available at AK Mall, Hongdae Entrance Station, Seoul
from November 20 to 30 During Business Hours
Sharebox Co., Ltd. (CEO Shin Yeonsik, hereafter referred to as Sharebox), a company specializing in XR content and spatial interactive development, will unveil its AI/XR escape room content "Bread Escape!" as a test bed at "SPACE V" on the 2nd floor of AK Mall, Hongdae Entrance Station, from November 21 to 30, 2025 (with a soft opening on the 20th).
"Bread Escape!" is a content project developed after being selected for the 2025 Korea Creative Content Agency’s AI Content Production Support program. Its main feature is spatial interaction combined with AI multimodality. As a spatial content based on the escape room format, "Bread Escape!" stands out for its integration of AI multimodal technology. This innovative combination of AI and spatial XR content, still unfamiliar in Korea, not only expands the potential of the domestic content market but also marks the company’s full-fledged entry into overseas markets.
Sharebox possesses a wide range of content and interaction technologies across entertainment, education, exhibitions, media art, popup stores, and retail product marketing. Currently, the company is securing IP through partnerships and developing its own animation and character IPs, providing customized XR marketing and content, as well as DX and AX transformation solutions, all based on comprehensive interactive content capabilities.
Sharebox Space-Type Interaction Escape Room Content 'Bread Escape' Popup Store Poster (Provided by Sharebox)
The new release "Bread Escape!" redefines brand experience through spatial content marketing that merges AI and XR technologies. It is designed so that behavioral data collected via AI and vision recognition can be utilized for subsequent brand campaigns and targeting. Participants can directly explore and solve puzzles, experiencing the brand message firsthand rather than simply viewing it. This approach goes beyond a simple experiential event, demonstrating the practical scalability of Sharebox’s immersive spatial media platform.
The "Bread Escape!" popup store will be held at "SPACE V" on the 2nd floor of AK Mall, Hongdae Entrance Station, from November 21 to 30, 2025 (with a soft opening on the 20th). On weekdays, it will be open from 11:00 AM to 9:00 PM, and on Saturdays and Sundays, from 10:30 AM to 10:00 PM. A variety of popup products and events are prepared, and a new popup model linking desserts with escape room XR will also be introduced.
Sharebox expects more than 20% sales growth this year compared to last year, driven by projects such as the KB Kookmin Bank metaverse branch, KT’s "RUN TO THE WEST" game project, the "Dinosaur Detective Pete XR" collaboration with Playcurio, Hyundai Department Store’s anamorphic outdoor advertising, and a POC with Moncler Perfume. For next year, the company is discussing popup space setups and design models with brands to establish long-term experiential spaces.
This year, Sharebox has also made a mark on the global stage. Starting with "VIVA TECH 2025" in France, the company has participated in "K-Expo Canada," "U-KNOCK 2025" and "SWITCH 2025" in Singapore, the "KR-SA SME Collaboration Program" organized by Saudi government agencies and the Korean Embassy, and "K-Digital Contents" (Japan, Singapore-Malaysia), expanding its reach into overseas markets through renowned international exhibitions and events.
As a result of these efforts, Sharebox recently signed more than five MOUs with leading companies in Singapore and is planning POCs in Asia, Southeast Asia, and the Middle East. To this end, the company is discussing partnerships with local collaborators, focusing on the MICE markets in Singapore and Asia.
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