Joeyworks&Co. Achieves Double-Digit Sales Growth in First Month After Taking Over HOKA Offline Retail Business

Joeyworks&Co. (CEO Cho Sunghwan) announced on the 12th that the company has achieved double-digit growth in the very first month since taking over the domestic offline retail business of the global performance running brand HOKA.

The HOKA retail business, which was transferred on October 1, recorded sales in October that increased by approximately 19% compared to the previous month, marking a stable start. Cumulatively from January to October this year, sales grew by about 34% compared to the same period last year, continuing an overall upward trend. These results are the first to be released since the HOKA offline retail business was transferred to Joeyworks&Co., demonstrating both the rapid stabilization of operations and visible improvement in sales.

Joeyworks&Co. officially launched after changing its company name at an extraordinary shareholders' meeting in September. Formerly known as Ohaim&Company, the newly launched Joeyworks&Co. has taken over the HOKA retail offline division from Joeyworks, strengthening its expertise in retail operations and enhancing brand synergy. Since the transfer, the company has focused on efficient on-site management and elevating the brand experience, laying the groundwork for sales growth.

Currently, there are eight official HOKA offline stores in Korea, starting with the first location at Starfield COEX, followed by Lotte Department Store Main Branch, Incheon Branch, Lotte World Mall Jamsil Branch, Times Square Branch, Shinsegae Department Store Gangnam Branch, and Time Villas Suwon Branch, among others.

Meanwhile, the global performance running brand HOKA has gained worldwide popularity for its distinctive cushioning technology and lightweight design. Excluding online and wholesale channels, last year’s retail sales reached approximately 33 billion won, with operating profit at about 5 billion won. In the first half of this year, the retail division achieved sales of around 20 billion won, continuing its upward momentum. Recently, executives from Deckers Brands, HOKA’s parent company, visited Korea to discuss future partnership directions with Joeyworks&Co., further raising expectations for the growth potential of the Korean market.

A representative from Joeyworks&Co. stated, "We have maintained a positive trend with double-digit growth in the very first month after the business transfer," adding, "Based on our retail management capabilities, we will strengthen the brand’s competitiveness and translate it into future results."