Gangwon Tourism Foundation Participates in 'Korea MICE Expo 2025'
Full-Scale Efforts to Attract Tailored Gangwon MICE Events for the 2025-2026 Visit Gangwon Year
Joint Marketing with Eight Gangwon MICE Alliance Organizations at KME
The Gangwon Tourism Foundation (CEO Choi Sunghyun) announced on November 5 that it had successfully participated in the 'Korea MICE Expo (KME) 2025,' the largest domestic MICE industry exhibition, held at COEX in Seoul for three days from November 3 to 5. The foundation promoted the Gangwon MICE industry in connection with the '2025-2026 Visit Gangwon Year' and worked to strengthen business networking.
Choi Sunghyun, CEO of Gangwon Tourism Foundation, and other foundation staff participated in the 'Korea MICE Expo (KME) 2025,' the largest domestic MICE industry exhibition held at COEX in Seoul on the 3rd, promoting the Gangwon MICE industry linked to the '2025-2026 Visit Gangwon Year' and strengthening business networking. Provided by Gangwon Tourism Foundation
Following last year, the foundation participated in KME again this year, operating the 'Gangwon MICE Promotion Pavilion' as an independent booth. It focused on showcasing Gangwon Special Self-Governing Province's distinctive MICE-related infrastructure and attractive incentive travel programs to domestic and international buyers.
In particular, this year's promotion pavilion maximized synergy by bringing together eight member organizations of the Gangwon MICE Alliance, including Pyeongchang County, for a joint effort. The participating organizations actively conducted one-on-one business consultations on-site and promoted joint marketing initiatives that leveraged local MICE facilities and Gangwon's exceptional natural tourism resources.
During the event, which drew approximately 5,000 domestic and international exhibition and complex industry professionals, the Gangwon Tourism Foundation organized on-site events in collaboration with the Gangwon MICE Supporters. This initiative, which utilized the fresh ideas of Millennials & Gen Z for on-site promotions, is seen as a strategic move to engage potential MICE customers in a friendly manner and to maximize the impact through social media.
Gangwon Tourism Organization participated in the 'Korea MICE Expo (KME) 2025,' the largest domestic MICE industry exhibition held at COEX in Seoul on the 3rd, promoting the Gangwon MICE industry linked to the '2025-2026 Visit Gangwon Year.' Photo by Gangwon Tourism Organization
Choi Sunghyun, CEO of Gangwon Tourism Foundation, stated, "Gangwon is the optimal destination for MICE, equipped with outstanding natural resources and infrastructure. Our participation in this event will serve as an opportunity to widely promote Gangwon's brand value in both domestic and international markets. We will continue to drive regional economic revitalization through the MICE industry in celebration of the 2025-2026 Visit Gangwon Year."
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