Variety Show Success and Sports Broadcasts Drive Growth
October MAU Surpasses 8 Million
Coupang Play has risen to second place in South Korea's OTT (over-the-top) streaming market based on monthly active users (MAU), closely trailing Netflix.
According to data analytics firm IGAWorks on November 4, Netflix led the OTT market in October with 15.04 million MAUs, followed by Coupang Play with 7.95 million. Tving ranked third with 7.64 million, followed by Wavve with 4.25 million, and Disney Plus with 2.61 million.
A separate survey by WiseApp and WiseRetail also placed Coupang Play in second place, recording 8.3 million MAUs, behind Netflix’s 14.44 million.
Coupang Play attributed its growth to the popularity of the entertainment show "Just Makeup" and the strengthening of its sports content, including Premier League and NBA broadcasts. "Just Makeup" saw its viewership surge more than sevenfold compared to its first week of release and has maintained the top spot in popularity for five consecutive weeks.
Coupang Play is expanding its user base by broadening its lineup of original entertainment and sports content, alongside global offerings from HBO, Paramount Plus, and Sony Pictures.
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