Collaboration with New Franchise in Gwangjin District, Seoul
SNS and On-site Promotion... Free Beverage Event
Toss Place, a subsidiary of Viva Republica that supplies payment terminals and POS (Point of Sale) solutions, announced on November 4 that it held an offline event to celebrate surpassing 200,000 franchise stores with terminal installations.
Employees of Toss Place and Hapu Konkuk Main Branch who participated in the offline event celebrating Toss Place surpassing 200,000 franchise stores are taking a commemorative photo. Toss Place
Toss Place explained that the event was organized not only to increase the number of franchise stores with terminal installations but also to support and encourage newly launched businesses. Hapoo Konkuk Main Branch, which participated in the event, is a brunch restaurant that opened around September, when Toss Place surpassed 200,000 franchise stores with terminal installations.
Starting three days before the event, Toss Place conducted offline promotional activities in the Gwangjin District of Seoul, where Hapoo is located. The company also posted related content on its official social media channels.
On the day of the event, postcards containing a QR code introducing Hapoo were distributed to about 100 citizens passing near the store, naturally promoting the restaurant.
The first 100 customers to visit the store received a free coffee or beverage. Customers who finished their meals were also given an additional dessert menu item.
According to Toss Place, Hapoo's sales on the day of the event increased by approximately 40 to 50 percent compared to usual.
Toss Place plans to continue supporting various marketing events targeting small business owners in the future.
A representative from Toss Place stated, "This project was created with careful consideration of how to respond to each business owner's challenge," adding, "It was a valuable experience to hear vivid stories from franchise owners on-site and to truly understand what kind of support they need."
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