Professor Choi Jongin's Book "Technology Management" Selected for This Year's Sejong Books at Hanbat National University

Hanbat National University announced on November 3 that "Technology Management," a book by Professor Choi Jongin of the Department of Convergence Management, has been selected for the academic category of the "2025 Sejong Books Support Project" by the Publication Industry Promotion Agency of Korea (KPIPA).

Professor Choi Jongin. Courtesy of Hanbat National University

The Ministry of Culture, Sports and Tourism and KPIPA select books each year that are deemed to have high value among academic and general interest publications through the Sejong Books Support Project. The selected books are distributed to public libraries across the country and to Korean cultural centers overseas.

Professor Choi's book, "Technology Management," serves as a guide for entrepreneurs, researchers, and managers on issues related to value creation and utilization, as well as the integration of technology and management.

This book also introduces the unique INC (Idea-Need-Capability) model and case studies, which integrate the identification of customers' unmet needs (N) with the capabilities (C) such as knowledge and technology required to realize unique ideas (I), especially in the era of artificial intelligence (AI).

Meanwhile, over the past 25 years, Professor Choi has gained hands-on experience with various field issues through his roles as an outside director or auditor at KOSDAQ-listed venture companies, as head of the policy research institute at the Innopolis Venture Association, as an evaluation committee member at government-funded research institutes, as an expert member of the National Science and Technology Advisory Council, as CEO of Hanbat National University Technology Holdings, as director of planning and vice president for industry-academic cooperation, and as president of the Innovation Cluster Society, the Department of Human Resource Management, and the Human Resource Management Society.