Joyworks&Co announced on October 31 that its eco-friendly home appliance brand, eerop, will collaborate with the media art exhibition "Pink Bubble: Inside Another World," which opens at the K Museum of Contemporary Art on November 1.
This collaboration was initiated as the exhibition, which artistically highlights environmental pollution and plastic issues, aligns with eerop's brand philosophy of addressing environmental problems in daily life through technology. As part of the exhibition's preview event, eerop will sponsor its premium food waste processor, "eerop The Gravel," as a giveaway, introducing visitors to the value of eco-friendly technology.
Additionally, through a cultural partnership with the K Museum of Contemporary Art, eerop plans to offer its customers various exhibition viewing benefits. At its directly operated Suwon showroom "Home & Cafe," which is scheduled to open in December, eerop will provide customers with invitations to not only "Pink Bubble: Inside Another World" but also to another K Museum of Contemporary Art special exhibition, "The Eccentrics 2025," as prizes.
"eerop The Gravel" is a premium food waste processor that fundamentally solves odor and hygiene issues arising from food waste disposal at home. It is the only food waste processor whose manufacturer, Miran, has obtained the "elimination method" certification K-Mark from the Korea Testing Laboratory (KTL), and it reliably decomposes high-salt and high-fat food waste using patented microbial elimination technology. Compared to conventional fermentation methods, it has demonstrated outstanding technological capabilities: five times higher microbial survival, double the deodorizing performance, and a 5.5% improvement in high-salt waste elimination.
It also features a structure that requires no filter replacement or cleaning, a 24-hour automatic microbial management system, and an automatic humidity control function, providing a hygienic and convenient user experience. With over 2,000 cumulative reviews and an average rating of 4.93, it has received high satisfaction from users.
An eerop representative stated, "We resonated with the exhibition's intent to encourage people to rethink environmental issues through art," adding, "eerop aims to spread eco-friendly practices based on technology as a part of everyday culture. This collaboration is a meaningful attempt to share that philosophy."
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