[Photo] Shinsegae Group Successfully Hosts K-Product Export and Cross-Border Networking Event

[APEC Gyeongju] CEO Summit Special Session
Held at The Westin Chosun Busan

At the special session "K-Product Supporter Networking" of the 2025 Asia-Pacific Economic Cooperation (APEC) CEO Summit held on the 30th at The Westin Chosun Busan, Chae Yang Han, CEO of Emart (fifth from the left in the front row), along with key partner company CEOs of Shinsegae Group and scholars in distribution and marketing, are taking a commemorative photo. Provided by Shinsegae Group

The special session "K-Product Supporter Networking" of the 2025 Asia-Pacific Economic Cooperation (APEC) CEO Summit was held on the 30th at The Westin Chosun Busan.

The event, hosted by Shinsegae Group and the Korea Chamber of Commerce and Industry, was attended by Chae Yang Han, CEO of Emart, executives from Shinsegae Group affiliates, about 200 CEOs from Shinsegae Group's major partner companies, and leading experts in distribution and marketing.

The session featured active discussions on strategies to expand exports of K-products, approaches to foster the growth of global e-commerce cross-border sales, and case studies of domestic small and medium-sized brands entering global markets.