Kim Sungsoo, Head of Wired and Media Business Division, Appointed as New CEO of SK Broadband

Over 30 Years of Experience Within SK Group
Driving Service Innovation in Wired and Media Business

SK Broadband announced on October 30 that it has appointed Kim Sungsoo, Head of the Wired and Media Business Division (pictured), as its new President and CEO.

The newly appointed President Kim Sungsoo has demonstrated his capabilities in the telecommunications and media business within SK Group for over 30 years, developing marketing strategies and expanding the customer base.

He has held key positions at SK Telecom, including Head of the Smart Device Division and Head of Sales, and since joining SK Broadband in 2021, he has contributed to maximizing the synergy between SK Broadband and SK Telecom’s fixed-line and wireless businesses.

In particular, he has led service innovation and continuous growth in the wired and media business, such as launching the AI-based hyper-personalized media portal service, 'AI B tv'.

Recently, he has implemented differentiated customer channel strategies and innovations in customer service quality in response to the rapidly changing market environment.

Based on his extensive field experience and strong execution, President Kim is expected to drive growth by introducing innovative, customer-centric services based on AI and digital transformation. He is scheduled to be officially appointed as CEO of SK Broadband following the upcoming general shareholders' meeting and board of directors meeting.