Global advertising platform company Adforus announced that, based on its official Google Certified Publishing Partner (GCPP) qualification, it plans to establish a strategic network advertising media pool for high-accessibility lifestyle services. This will begin with supplying network ads-primarily Google Ad Manager and Google AdMob ads-to the web and app platforms of South Korea's leading real estate platform, "Peterpan's Good Room Finder."
"Peterpan's Good Room Finder" is a user-centric real estate information platform that offers a wide range of property listings and a convenient transaction environment, having built a transparent real estate ecosystem that enables peer-to-peer transactions. The service has established itself as a residential-focused, lifestyle-oriented real estate platform, with approximately 3.6 million monthly active users (MAU), maintaining a high level of user trust as a traffic-based platform centered on real residential needs. "Peterpan's Good Room Finder" plans to continue maximizing advertising efficiency and revenue in the future, leveraging ongoing technical support and operational consulting from Adforus.
As a Google Certified Publishing Partner (GCPP), Adforus provides comprehensive professional services covering the entire advertising operation process, including strategies for maximizing ad revenue, automated ad management, and UX-optimized ad placement. A representative from Adforus explained that collaboration with lifestyle-oriented platforms like "Peterpan's Good Room Finder" is a significant opportunity to expand the company's influence and network in the advertising market.
Furthermore, Adforus plans to use this partnership as a stepping stone to continuously expand its advertising business by forming additional alliances with high-accessibility, lifestyle-centric platforms. The company stated, "We will strengthen our media monetization business by focusing on categories with high user engagement, such as information, shopping, and entertainment, and we aim to deliver greater efficiency and transparent media value to both global and domestic advertisers."
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