Tokyo-Based Men's Contemporary Brand
Sequential Launch of Exclusive Stores in Major Department Stores
"Plans to Nurture as a Strategic Brand"
On October 27, Samsung C&T Fashion Division's select shop platform BEAKER announced that it has opened the first exclusive store for Captain Sunshine at the Shinsegae Department Store Gangnam Branch, marking the official launch of the brand's domestic business.
Captain Sunshine is a brand created in 2013 by designer Shinsuke Kojima from Kobe, Japan. All products are manufactured in Japan.
Captain Sunshine Shinsegae Department Store Gangnam Branch Exterior. Photo by Samsung C&T Fashion Division
Since 2017, BEAKER has been introducing Captain Sunshine to Korean consumers. BEAKER plans to nurture Captain Sunshine as a key strategic brand in the premium men's contemporary market, similar to how it officially launched Maison Kitsune in 2018 and GANNI as an exclusive brand in 2022.
Following the opening of the first exclusive store at Shinsegae Gangnam, the company plans to gradually expand to other major department stores. In addition, BEAKER will continue to operate the brand with a differentiated concept from the exclusive store, and will also develop the business through a dedicated section on SSF Shop, Samsung C&T Fashion Division's online shopping platform.
Song Taekeun, Executive Director and Head of BEAKER Business Division at Samsung C&T Fashion Division, stated, "Captain Sunshine is a brand that values clothes that are comfortable to wear every day and become more meaningful over time. We aim to nurture it into a leading premium men's contemporary brand that is loved not only by a strong domestic fan base but also in every moment of daily life and work."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
