Nongshim Potato Chip K-Spicy Chicken Flavor Sells 1 Million Bags in Just Two Weeks

Fastest Initial Sales Pace in the Series

Nongshim announced on October 27 that its "Potato Chip K-Spicy Chicken Flavor," launched on October 14, surpassed sales of 1 million bags within just two weeks of its release.

This product is the fourth installment in the "Potato Chip Poshulang Guide" series, which Nongshim has been introducing since 2023. It has recorded the fastest initial sales pace among all products in the series.

The Potato Chip K-Spicy Chicken Flavor features crispy potato chips seasoned with a blend of gochujang, soy sauce, and garlic, capturing the sweet and spicy taste of Korean-style seasoned fried chicken.

Nongshim Potato Chip K-Yangnyeom Chicken Flavor promotional image. Nongshim

Nongshim cited its recent sports marketing collaboration with the Korea Baseball Organization (KBO) as a key factor in the product's popularity. During the KBO postseason games, Nongshim selects the player who delivers the game-winning hit as the "Potato Chip Selected Player of the Day" and awards them a cash prize along with Potato Chip K-Spicy Chicken Flavor.

A Nongshim representative stated, "We are seeing strong initial results, as the product has been praised for perfectly capturing the flavor of seasoned fried chicken, a taste beloved by people of all ages. We plan to continue expanding our lineup so that consumers can easily enjoy a variety of K-foods through our potato chips."