Shinhan Investment & Securities announced on October 24 that it had made a strategic investment in Sensor Tower, a leading company in mobile and digital economy intelligence, in September.
Sensor Tower, founded in 2013 in San Francisco, USA, is a digital market intelligence company that provides insights on digital market trends, competitor movements, and user activity to corporate clients, based on its high-quality proprietary database and artificial intelligence (AI) machine learning. The company serves more than 2,500 corporate clients worldwide, including Microsoft, Google, Meta, and Samsung Electronics. Over the past five years, its average annual revenue growth rate has reached 60%, maintaining industry-leading profitability.
Shinhan Investment & Securities will support Sensor Tower’s next-generation growth strategy alongside existing investors Riverwood Capital, Paramark Ventures, and Bain Capital Credit. The funds from Shinhan Investment & Securities will be used for research and development to accelerate product innovation and to advance AI technology.
Oliver Yeh, co-founder and CEO of Sensor Tower, stated, “Through our partnership with Shinhan Investment & Securities, we will provide even more sophisticated and actionable digital insights to leading global brands, game and app developers, and institutional investors. With this investment, we will deepen our generative AI-based analytics capabilities and further develop our platform to offer a comprehensive view of AI’s impact across the digital economy.”
According to Sensor Tower, in 2025, global consumers are projected to spend 4.3 trillion hours on mobile applications, with in-app purchase spending expected to exceed 160 billion dollars. The company also predicts that, for the first time ever, non-game app consumer spending will surpass that of game apps, driven by the spread of generative AI chatbots such as ChatGPT and Gemini. Leveraging this high level of user engagement, the digital advertising market is also expected to grow by 12% year-on-year, with the number of ad impressions increasing by 8%.
A representative from Shinhan Investment & Securities commented, “Sensor Tower is a leading company in digital intelligence and analytics, and this investment reflects Shinhan’s core global digital transformation investment strategy. In the era of AI, the value of data is defined by its depth, timeliness, and usability. We are confident that Sensor Tower will continue its long-term growth based on its unrivaled data capabilities and global network.”
Shinhan Investment & Securities has recently been accelerating investments in promising companies in the global AI sector. Previously, the company invested in global GPU cloud company Lambda, US-based AI adtech company Moloco, and data center assembly automation solution provider Bright Machines.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
