CJ Freshway's B2C Online Distribution Sales Grow at an Average Annual Rate of 27%

Expanding Consumer Touchpoints Through E-commerce
Enhancing Customer Convenience with Food Service Platforms

CJ Freshway announced on October 24 that its business-to-consumer (B2C) online distribution has achieved an average annual growth rate of 27% in cumulative sales for the first to third quarters over the past three years. Since officially expanding its online distribution business in 2023, CJ Freshway has been supplying food ingredients to about 20 online channels, including Naver Smart Store.

Promotional material for CJ Freshway Smart Store products. Provided by CJ Freshway

The company stated, "Our efforts to introduce products that combine both cost-effectiveness and quality, such as our own brands like Itswell and Ainuri, as well as exclusive distribution products, have paid off."
"In the case of Smart Store, sales volume in the third quarter increased 17-fold compared to the same period last year," the company explained.

In the business-to-business (B2B) sector, platform distribution targeting food service operators is showing growth. The company is expanding the range of products distributed through external platforms and plans to officially launch its own platform, FreshEN, within the year. FreshEN is an integrated management platform for ordering, payment, and delivery, specifically designed for food service operators.

In the online market, demand for different product categories varies by channel and customer type. On e-commerce platforms, frozen fruits, frozen shrimp, and snacks for children that are easy to use at home are popular. On platforms targeting food service operators, demand for cooking ingredients such as pizza cheese and chicken leg meat continues to grow.

CJ Freshway plans to continuously strengthen its online product portfolio while expanding its multi-channel distribution base. A CJ Freshway representative said, "Omnichannel capabilities that cover both online and offline are not a choice but an essential competitive edge," adding, "We will place Smart Store and FreshEN at the center of our channel diversification strategy, enhance overall efficiency in food ingredient distribution, and take the lead in building a digital food ingredient distribution ecosystem."