[Today's New Product] Angel-in-us Launches 'Hanssam Gochujang Bulgogi Banh Mi'

Banh Mi Sandwich Sales Surpass 7 Million Units

Lotte GRS announced on October 23 that its coffee franchise brand Angel-in-us will launch a new menu item, the 'Hanssam Gochujang Bulgogi Banh Mi,' to celebrate surpassing 7 million cumulative sales of its banh mi sandwiches.

Angel-in-us is introducing the limited-time seasonal menu 'Hanssam Gochujang Bulgogi Banh Mi' to target consumers who want to experience diverse global cuisines and the so-called 'Newshikga' (New+food+person) trend. 'Newshikga' refers to consumers who enjoy trying new products and sharing them on social media.

Angel-in-us 'Hanssam Gochujang Bulgogi Banh Mi'. Lotte GRS

The 'Hanssam Gochujang Bulgogi Banh Mi' offers a unique culinary experience, combining the spicy flavor of gochujang bulgogi, crunchy radish strips, and savory perilla leaf pesto with fresh vegetables, evoking the taste of a traditional Korean 'ssam' (wrap). This menu item blends the Korean dining culture of 'ssam' with the Vietnamese banh mi sandwich, delivering an exotic yet familiar gochujang bulgogi flavor.

The signature handmade dessert 'banh mi sandwich' from Angel-in-us has proven its steady popularity with cumulative sales of 7 million units since its launch. Angel-in-us banh mi sandwiches are made to order in-store and are substantial enough to serve as a full meal. With the launch of the new menu, the banh mi sandwich lineup has expanded to four varieties: Original Bulgogi, Ham & Egg, Cheese Egg Mayo, and Hanssam Gochujang Bulgogi Banh Mi.

A representative from Lotte GRS stated, "We aim to introduce a diverse series of banh mi sandwiches, which have been loved as Angel-in-us's signature menu, in line with global culinary trends," adding, "We will continue to strengthen our product lineup and brand competitiveness through creative offerings."