Imsil County's Cheese Festival Events and Experience Programs Receive Enthusiastic Response

SNS Comment Support and On-Site Subscription Events

Imsil County in North Jeolla Province announced on the 20th that it operated a variety of participatory promotional events and experiential programs organized by the County Office's Public Relations Officer during the 'Imsil N Cheese Festival' held from the 8th to the 12th, receiving an enthusiastic response from visitors.

During the 'Imsil N Cheese Festival' held from the 8th to the 12th, Imsil County operated various participatory promotional events and experiential programs organized by the County Office's Public Relations Officer, receiving great response from visitors. Provided by Imsil County

In celebration of the Year of Visiting Imsil, the county prepared more unique attractions, activities, and experiences than ever before at the festival venue. The Public Relations Officer organized a diverse range of hands-on promotional programs that allowed tourists visiting the festival to participate and enjoy themselves directly.

Two promotional booths were set up at the event site: one for the Year of Visiting Imsil and another for promoting the Hometown Love Donation program. These booths highlighted the charm and value of Imsil County, as well as the significance of practicing love for the local community.

First, the county ran both an official Imsil County social media comment support event and an on-site subscription event, both of which received a great response. Over 1,200 people participated in the comment event, generating ongoing interest and support for the festival online. Imsil cheese pork cutlets will be awarded to 100 winners.

Participants in the on-site event received a variety of five prizes, including portable batteries, travel bags, multipurpose bags, toothpaste and toothbrush sets, and towels, creating an enjoyable atmosphere for people of all ages to join in.

Additionally, an online event was held where 100 visitors who posted proof of their festival attendance on their personal social media accounts were selected by lottery to receive a 10,000 won coffee coupon. By linking on-site participation with online promotion, this program especially encouraged active involvement from younger generations and helped spread the image of Imsil as an "emotional travel destination."

Furthermore, the county conducted a "mobile stamp tour event" where tourists could visit Imsil's major attractions and enjoy them firsthand. Participants who completed stamps by visiting 7 out of 26 tourist spots in Imsil County received a 10,000 won Imsil Love Gift Certificate. With a daily limit of 100 people and a total of 500 beneficiaries, this initiative expanded tourist routes beyond the festival grounds to the entire county, encouraging longer stays in Imsil.

Notably, during the festival, the Hometown Love Donation promotional booth raised over 12 million won in donations from a total of 123 donors through promotional activities for the Hometown Love Donation program.

Local specialty products such as Imsil cheese, yogurt, sausage, and fruit syrup were showcased as return gifts for the Hometown Love Donation program, and a prize event was held where donors received an Imsil N Cheese Pizza (Large), attracting high interest and participation from visitors.

The limited-edition package of "unsweetened yogurt and aged cheese," which was only available for pickup at the festival site, enhanced the value of Imsil County's return gifts and was specially produced to express gratitude to donors, yielding positive results in on-site promotion.

Additionally, by pursuing a variety of online and offline promotional activities, including online events linked with private platforms, the county achieved a 314% increase in Hometown Love Donation results during the festival period compared to the previous year.

Donors expressed satisfaction, calling it "a special gift filled with the taste and sincerity of Imsil." This helped broaden understanding and participation in the Hometown Love Donation program, while on-site, interactive promotional activities such as program guidance, on-site donation registration, and distribution of promotional leaflets were also conducted.

The county also continued its integrated online and offline promotion through campaigns such as the "Imsil N TV" YouTube subscription campaign, distribution of Imsil tourism leaflets, and real-time social media content promotion.

Photos and videos posted on social media platforms like Instagram spread rapidly, achieving real-time nationwide promotional effects. The county plans to make thorough preparations to offer enjoyable and abundant programs at the upcoming Imsil Santa Festival, which will be held during the Christmas season in December.

County Governor Sim Min stated, "This year's Imsil N Cheese Festival served as a platform to widely promote the Year of Visiting Imsil and became a participatory promotional event enjoyed by both residents and tourists. We will continue to promote Imsil and contribute to revitalizing the local economy through various promotional activities that combine social media communication and on-site events."